We absolutely love Nike’s latest ad campaign for their “innovative Free Flyknit technology” which sparked some equally innovative thinking on the PR front from their Chinese marketing division, Wieden+Kennedy – in the form of extreme real time knitting.
Creative Agency: W+K Shanghai
- Nike Free Flyknit – “Live Knitting” On Giant Outdoor Billboard in Shanghai | Video (freshnessmag.com)
- Live Knitting on Shanghai Billboard (innovationkitchen.wordpress.com)
- Nike Ad Campaign Scales up ‘Actual’ Woven Flyknit Shoe to Billboard Size (solidsmack.com)
- Incredible Time-Lapse Video Shows Chinese Workers Knitting A Shoe Onto A Billboard (businessinsider.com)