The Cupcake Tree

Created a cupcake tree for ‘Miss Cakehead’s’ Cake Britain supported by Tate & Lyle. As part of a regional tour the tree toured the UK (logistics arranged by Helix 3D) popping up at various events giving children the opportunity to ‘pick’ cupcakes directly off the tree, whilst recipe cards were given to their parents in a bid to encourage them to try the treats at home. As such it has to be both food safe & child friendly and look like a realistic tree even in a close inspection. The inspiration was The Faraway tree with the cupcakes on the tree  themed to each location (such as Greenwich) by Emma’s team.

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