This summer Bulmers launched their new Bulmers No17 cider, cue the multi-million pound summer marketing campaign; enter Helix. Three articulated lorries travelled to Liverpool, Brighton and London, each carrying bespoke designed elements. Designed and created by Helix in collaboration with Exposure, to engage consumers, encourage interaction and highlight the Bulmers product. A fun, light-hearted campaign perfectly designed for the target audience.


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